Ten vertical ads in one 3D scene

For TikTok, Instagram Reels and YouTube Shorts, we made ten vertical ads. They all happen in the same 3D scene.

The world

A toy Swedish city at blue hour. Lit windows, a river, a red house under the PricePinner pin. Around it: a phone billboard, the score gauges in the sky, clue cards, a podium on the river and the logo above the north edge.

The camera

Each ad is one continuous camera flight, without cuts. The camera flies from the house to the clue cards, to the score, to the podium and up to the logo.

Data, not hand work

Each ad is a short list of beats in a text file: what the voice says, where the camera goes, what caption appears and what happens in the scene. The scene builds itself from that list.

Why one scene?

• One world means a consistent look.
• A new ad is a new list of beats, not a new project.
• The same scene also makes our still images for posts and blogs.