Marketing a free app with a budget of 0 kr

PricePinner has no marketing budget. Here is what we do instead.

Be useful first

Articles about scoring, about buying a home in Sweden and about learning your market. Content that helps even if you never play.

We post as the developer. "I built this." No fake reviews, no hidden promotion.

Our ads are made with free software: Blender for 3D, a local text-to-speech model for the voice and music composed in code.

Reddit, small forums and city groups, always within their rules, and always with something to offer, like a price challenge.

Clear store pages. A simple website in English and Swedish. Good descriptions for search engines and AI assistants.

Every link has a tag, so we know which channel brings players.

Free marketing is slow. It builds over months, not days.