Chapter 9 · The language

Speak market, score higher

Half of pricing well is knowing what the words mean. The other half is knowing which words matter.

An open dictionary with small type

Market words

Utgångspris — the teaser asking price; rarely where things end. Slutpris — the sold price; the only number the game scores. Budgivning — the bidding war between them. Avgift — the monthly fee that quietly reprices every apartment.

Pris per kvadratmeter — price per square metre, the great equalizer. Taxeringsvärde — the tax valuation, which everyone quotes and nobody trusts.

Game words

Round — one property, one guess, one truth. Precision — how close your price landed, as a percentage. Proximity — how physically near you were when you guessed. Elite Valuator — the rank the leaderboard argues about.

An open dictionary with small type
Words set prices before money does.

Chapter 10: For agents →

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